welcome to the dollhouse

Holiday opened in the historic and charming neighborhood of Beacon Hill, Boston in 2002 by proprietress, Jessika Goranson. Since then, the shop has grown leaps and bounds!  (Visit Jessika's daily blog under the "I Feel Pretty" tab for an eclectic mix of style and inspiration).  Her desire to create a feminine interior and haven for all “all things pretty” lead Jessika to stock and furnish her shop with lovely wares.  While focusing on smaller fashion houses from the U.S. and yonder as her main source of merchandise, she also sought fixtures dripping with character.  Jessika's first purchase for the shop interior was a large antique dollhouse- hence the inspiration for this website’s design which also serves as an introduction to all things Holiday…

Holiday also features its very own growing collection entitled “Holiday- Pretty Little Thing” consisting of hand-made celebratory dresses, skirts and tops. We also LOVE our re-worked vintage label, “Holiday-Pretty Little Vintage”. In addition to these in-house entities, Holiday’s signature cashmere collection has gone 100% private label.

Holiday exudes whimsical enthusiasm! We love what we do and take great pride in being a well- honed, professional team of savvy style makers. Our “old fashion” approach to the modern day boutique experience continues to delight our clients and guests. We can’t wait to welcome you in!