a pretty little welcome!

Holiday opened in the historic and charming neighborhood of Beacon Hill, Boston in 2002 by proprietress, Jessika Goranson. Since then, the store has grown leaps and bounds!  The recent addition of an online shop, Souvenir by Holiday, offers a sampling of the boutique's favorite "cheap & cheerful" treats.  Additionally, the daily blog, I Feel Pretty, keeps customers and readers in touch with the latest deliveries and whims-o-the-moment.  

While focusing on smaller fashion houses (see the Darling Designer tab) from the U.S. and yonder as the main source of merchandise, Holiday also features its very own signature collection entitled “Pretty Little Thing” consisting of hand-made-in-Massachusetts celebratory dresses, skirts and tops. Holiday also LOVES its re-worked vintage label, “Pretty Little Vintage”. In addition to these in-house entities, Holiday’s private label, "Pretty Little Sister", brings a 'gently priced' contemporary selection to the mix of goods.  

Holiday exudes enthusiasm for the everyday! We love what we do and take great pride in being a well-honed, professional team of savvy style makers. Our “old fashion” approach to the modern day boutique experience continues to delight our clients and guests. We can’t wait to welcome you in!